01
Brand Strategy & Integrated Marketing
Translating business problems into brand moves, then into media schedules.
2.4x · Average client ROI lift
NEWMOON MEDIA · Integrated Marketing & Content
Brands that are seen,remembered, and chosen.
We put strategy, creative, content and data into one operating system — delivering measurable, repeatable marketing for consumer brands, cultural institutions and enterprises.
- Content-driven
- Closed-loop data
- Full-funnel execution
Recent work
Moonskin · Launch campaignCanal Night · IP operationsSuyan · Live room rebuildMorning Islet · Content matrixLanchuan · Annual launchHenggong · Digital showroom
Moonskin · Launch campaignCanal Night · IP operationsSuyan · Live room rebuildMorning Islet · Content matrixLanchuan · Annual launchHenggong · Digital showroom
8
In the culture & media industry
01200
Brand & institutional clients
02600
Campaigns & content projects delivered
033
Cumulative impressions across platforms
04Demo data — replace with real figures before launch
Services
One chain, from strategy all the way to conversion
We are not a set of disconnected vendors. We are one team working from a single map of brand, content, media and performance.
View all services02
Digital Media Operations
WeChat, RED, Douyin, Channels, Weibo, Bilibili — run by one team.
+186% · Average search-index lift
03
Video & Visual Content Production
From one TVC to a hundred shorts — scale and craft, at the same time.
-60% · Drop in per-video production cost
04
E-commerce & Live Commerce
A live room is a daily battleground, not a one-off shoot.
3.8x · Average live-room ROI
05
Event Planning & Execution
Launches, exhibitions, annual galas, pop-ups — from concept to floor.
300+ · Annual media attendance
06
PR & Media Relations
The right message, to the right desks, at the right moment.
4.7/5 · Average media partner rating
07
IP Incubation & Cultural-Creative Products
Turning a symbol, an aesthetic or a story into something you can sell.
41% · Share of repeat cultural-product purchase
08
Websites & Digital Products
Brand stories built into pages people stay on — and convert from.
+124% · Average lift in qualified leads
Selected work
Results argue better than adjectives
Every case study answers three questions: where the client was stuck, what we did, and where the numbers ended up.
View all case studiesA 90-day launch that took a skincare brand into the top tier for share of voice
230MLaunch-window impressions
¥48MFirst-quarter GMV
+186%Brand search index lift
Culture & Tourism
Turning a night market into a city-level cultural IP
+72%Night-time footfall lift
41%Share of repeat spend
12MAnnual topic readership
Fashion & Apparel
Rebuilding a discount live room into a brand live room
+156%Month-on-month GMV lift
3.8xAverage ROI
+21 ptsGross margin uplift
An annual flagship launch that lifted sales expectations by 40%
300+Media attendees & coverage
4.7/5Average media score
+40%Channel sales expectation lift
How we work
A five-step loop, from insight to review
Decomposable, measurable, repeatable. Every step leaves a deliverable behind — not a vague feeling.
01
Business insight
Unpack the business model, customer journey and competitor moves to find the problem actually worth solving.
Typical deliverables
Industry insight report · Opportunity map
02
Strategy & planning
Define goals, routes and budget allocation, binding every yuan to a trackable conversion node.
Typical deliverables
Campaign strategy · Media & budget model
03
Creative production
From concept to final cut, building a repeatable content pipeline so great creative keeps scaling.
Typical deliverables
Creative concept · Scripts · Visual assets
04
Execution
Multiple platforms in sync, with resources, pacing and risk calibrated live in one war room.
Typical deliverables
Production schedule · Media management · On-site delivery
05
Data review
Look back at the hypothesis with real data, and turn what worked into the starting point of the next cycle.
Typical deliverables
Post-campaign report · Reusable methodology
Industry solutions
Different businesses need different plays
The same methodology turns into very different actions depending on the industry. We build around your business structure.
Consumer brands: from buzz to repeat purchase
The pain
Sales depend entirely on paid media and collapse the moment spend stops. Plenty of content, yet no brand asset a consumer can actually recall.
The play
- Rebalance budget from pure performance media to a content-asset plus performance mix
- Build a reusable visual symbol system so every piece compounds the same asset
- Use membership and owned channels to capture paid traffic as something you can reach again
The result
Organic traffic share moved from 21% to 47%, and media ROI from 1.9 to 3.8.
E-commerce: turning the live room into a brand asset
The pain
The live room scales on price and destroys margin. Content and commerce run apart, and creator collaborations leave nothing behind.
The play
- Layer the assortment so the price ladder serves positioning instead of anxiety
- Rebuild the set and host persona so the room itself becomes memorable
- Connect short-form preheat, live conversion and owned-channel repeat purchase
The result
Gross margin up 21 points, live ROI stable at 3.6–4.1.
Culture & tourism: a story a city can keep telling
The pain
Visibility depends on festival calendars and evaporates between events, with no licensable IP to accumulate.
The play
- Extract an expandable IP premise that gives content a structure to keep growing
- Make local participants the protagonists and share reach with the ecosystem
- Design a licensable cultural-product system so reach can convert into revenue
The result
The IP replicated into 26 cities, night footfall up 72%, repeat spend at 41%.
B2B & manufacturing: explaining complex products to professional buyers
The pain
The website is decorative, overseas buyers only ask for PDFs, specifications are scattered, and sales time disappears into repeat questions.
The play
- Rebuild the product architecture around families and visual selection instead of spec dumps
- Run separate Chinese and English sites, with the English one wired to overseas media
- Connect the digital showroom and selection tool to CRM, turning browsing into pipeline
The result
Qualified enquiries up 124%, bounce rate down 38%, 11 overseas markets enquired for the first time.
Cultural institutions & public sector: right message, right reach
The pain
Approval cycles are long while attention windows are short. The messaging is dignified, but nobody engages or remembers it.
The play
- Build a reusable content template library so approval happens at template stage, not draft stage
- Carry official messaging through storytelling rather than by thinning it out
- Rewrite one piece per platform so a single production feeds multiple channels
The result
Production cycles shortened 45%, multi-platform output tripled, media attendance reached 68%.
Your industry not listed? The playbook is designed around business structure, not an industry list.
Get an industry solutionAI capability
Use AI to scale content output, not to dilute it
AI is our efficiency layer, never the content layer. Every AI output passes human review and strategy calibration before a client ever sees it.
See how AI fits your business01
AI content factory
Topic selection, scripting, storyboarding and rough cuts turned into a pipeline — cutting production cost per video by 60%.
02
AI digital humans
Always-on presenter and service avatars supporting multiple languages and scheduled livestreams.
03
Smart media assistant
Monitors creative fatigue and audience drift in real time, and recommends the next adjustment.
04
Omni-channel dashboard
Pulls fragmented platform data back into one table, with automatic alerts on anomalies.
About us
A team that binds creativity to outcomes
Founded in 2018, NEWMOON MEDIA brings together people from 4A agencies, in-house brand teams and platform operations. We believe good marketing must be accountable to the creative and to the numbers.
How we work
Creative that never lands is self-indulgence; landing without data is gambling. So every project runs with both a creative lead and a performance lead — and both present in the same weekly review.
01
Outcome-oriented
Every proposal must answer: what does this spend buy back?
02
Long-term thinking
Not chasing one-off hits, but building brand equity and media models that compound.
03
Content first
No strategy runs anywhere without content worth watching.
04
Radical candour
We report results as they are — no buried problems, no good-news-only decks.
Core team
YS
Yizhou Shen
Founder & Strategy Director
Former strategy director at a 4A agency; 12 years in brand and communications, 30+ consumer brand launches.
XM
Xiaoman Lin
Head of Content
Documentary background; led 40+ brand films and content IPs, turning 'beautiful' and 'useful' into one thing.
CM
Muye Chen
Head of Performance & Data
Former platform performance lead; aligns media models with content structure so every yuan has a traceable destination.
SM
Man Su
Head of Events & PR
Has delivered 100+ launches and city-scale events, making the most of constrained on-site budgets.
Clients
They trust us with their growth
Some client names are withheld for confidentiality; industry and project type remain accurate.
MoonskinSuyanMorning IsletLanchuanHenggongCanal CultureNanzhi HomeTide SportsBailu AcademyQingye FarmsMoonskinSuyanMorning IsletLanchuanHenggongCanal CultureNanzhi HomeTide SportsBailu AcademyQingye Farms
Insights
Observations and teardowns from the frontline
We write down the methods we have validated in real projects — a review, and a share.
Content craft
2026-07-188 min read
Where AI actually belongs in a content pipeline: rough cuts, not ideas
We moved 60% of production time away from 'finding the idea' — at zero cost, because AI was never the part that mattered.
Read moreCommerce
2026-06-0211 min read
The live room is not a clearance outlet: how a stream quietly rewrites your margin structure
Once the price ladder goes out of control, the room cannot return to the brand narrative — and it usually shows up three months later.
Read more2026-05-097 min read
A bilingual site is not a translated site: your URL structure decides where English buyers come from
A language toggle on one page earns zero English traffic. Put language in the path and SEO starts working.
Read more2026-03-276 min read
Save rate is a truer business signal than likes
A like is emotion; a save is a decision. When you need to know whether content reached commercially serious users, watch saves alone.
Read moreWork with us
Your next growth starts with one conversation
Tell us your goal, budget range and timeline — the right lead will come back to you directly, with no phone-tree runaround.