A team that binds creativity to outcomes
Founded in 2018, NEWMOON MEDIA brings together people from 4A agencies, in-house brand teams and platform operations. We believe good marketing must be accountable to the creative and to the numbers.
How we work
Creative that never lands is self-indulgence; landing without data is gambling. So every project runs with both a creative lead and a performance lead — and both present in the same weekly review.
Outcome-oriented
Every proposal must answer: what does this spend buy back?
Long-term thinking
Not chasing one-off hits, but building brand equity and media models that compound.
Content first
No strategy runs anywhere without content worth watching.
Radical candour
We report results as they are — no buried problems, no good-news-only decks.
Yizhou Shen
Founder & Strategy Director
Former strategy director at a 4A agency; 12 years in brand and communications, 30+ consumer brand launches.
Xiaoman Lin
Head of Content
Documentary background; led 40+ brand films and content IPs, turning 'beautiful' and 'useful' into one thing.
Muye Chen
Head of Performance & Data
Former platform performance lead; aligns media models with content structure so every yuan has a traceable destination.
Man Su
Head of Events & PR
Has delivered 100+ launches and city-scale events, making the most of constrained on-site budgets.
They trust us with their growth
Some client names are withheld for confidentiality; industry and project type remain accurate.