An annual flagship launch that lifted sales expectations by 40%
A deep-tech brand's first public-facing launch had to convince media, channel partners and consumers at once.
300+
Media attendees & coverage
4.7/5
Average media score
+40%
Channel sales expectation lift
18M
Livestream views
Budget was a third of comparable launches, with no prior large-event experience to reuse. The core product story was technical, hard to explain in minutes, and the coverage risked collapsing into 'yet another launch event'.
「Delivering that level of experience on a constrained budget is what earned our respect.」
- 1
Rewrote technical parameters into scenario films — 'how one specific person's life changes' — establishing emotion before detail
- 2
Built the stage on a single key visual plus live data visualisation, letting the technology become the spectacle
- 3
Segmented media invitations: financial and tech press for depth, portals for live imagery, short-video for highlight cuts
- 4
Set up a hands-on experience area and pre-briefed 30 vertical KOLs ahead of the event
- 5
Laid out 48 hours of long-tail content after the show, stretching one event into a two-week cycle
Over 300 outlets attended or covered the event with an average media score of 4.7/5, and 18M livestream views. Channel feedback showed sales expectations up around 40% before launch — the brand's most important growth moment that year.