A website and digital showroom that turned a dead enquiry form into 20 leads a day
An export-facing manufacturer's site had not been touched in three years. Every new enquiry still came from a trade-show business card.
+124%
Qualified enquiry lift
-38%
Bounce rate reduction
11 markets
Markets receiving enquiries
6s
Mobile first-paint load
Over 200 product models existed, but the homepage carried only a corporate introduction. With no English site, overseas buyers emailed for PDFs; specifications were scattered across dozens of pages of Word documents, and the sales team spent every week repeating the same explanation.
「The most tangible change: overseas buyers now understand the products on their own, without waiting for us to email back with specs.」
- 1
Rebuilt the product architecture first: 200+ models grouped into 7 families, each with a visual selection page
- 2
Built separate Chinese and English sites with independent URLs and SEO configuration, wiring the English site directly to overseas paid media
- 3
Developed a 3D digital showroom — rotate the machine, inspect structure, runtime parameters and plant footage, replacing the factory visit
- 4
Embedded comparison tables and a one-click enquiry form on every product page, with fields mapped to B2B procurement reality
- 5
Connected the selection tool to CRM, so visitor selection behaviour flows straight into the sales follow-up sequence
Within six months qualified enquiries rose 124% and bounce rate fell 38%. Eleven overseas markets began sending inbound enquiries for the first time, mobile first paint held under 6 seconds, and sales spent roughly 60% less time re-explaining specifications.